Following an interaction with some Kumasi traders, they lamented their poor sales during such a festive season.
Traders in Kumasi blamed their low Christmas sales on radio stations not playing carols.
According to the merchants, radio stations in the city have been unusual in not playing carols, contrary to what has become customary over the years.
They believe that radio stations’ current posture does not inspire listeners to get into the Christmas spirit, resulting in low patronage of their products.
Traders have traditionally targeted the end of the year to make a large number of sales. Christmas, like other festive seasons or days, is a time of year when retailers experience a surge in sales.
This year, however, appears to be a different story in Kumasi. While traders blame radio stations for not sensitizing consumers enough, others believe it is the traders’ insensitive nature and iron-will to reduce goods prices that is to blame for their low sales.
Many citizens find it shocking to blame low sales on radio stations not playing carols.
Some people’s reactions
“We are economizing our purchasing power with this economizing economy.”
“Christmas mp3 dede this year.”
“Wicked people kumasi dwadifo) you have seen nothing yet”.
“It’s good for you people,,, because you guys refused to lower market prices,,,, who did you want to advertise free for Christmas,, the DJs and presenter’s are also feeling the Same heat 🤣🤣🤣🤣 nkwasisfoɔ.”
“The economy is so bad that even radio stations can’t download Christmas carols.”
“It will cost you if you are unwilling to lower your prices so that everyone can buy it. Keep raising your prices and it will go to waste.”
“Do you see a black man? They should play Christmas carols on their free airtime while you go sell at a loss.”