Elon Musk’s tweets and replies to his tweets dominate the “For You” section of Twitter for many of us. Some people don’t receive the Musk-first feed, but on Monday afternoon, quite a few people noticed something was off.
Many of us at The Verge are noticing that Musk is responding to tweets more frequently than usual. I personally counted five Musk replies at the top of my feed and many more scattered in between other users’ tweets. The same can be said for accounts that do not even follow Musk.
Musk, in an apparent acknowledgement, tweeted early Tuesday morning, “Please stay tuned while we make adjustments to the uh…. ‘algorithm.'”
Is everyone else's entire For You page Elon replies 😅
— Zoë Schiffer (@ZoeSchiffer) February 13, 2023
This comes just days after Musk complained that his tweets were not receiving enough attention — and even fired an engineer as a result.
Internal Twitter data, as reported by Platformer’s Zo Schiffer and Casey Newton, shows that while Musk’s account peaked in search rankings in April 2022, engagement has since dropped significantly, and engineers found no issue with Twitter’s algorithm.
Long day at Twitter HQ with eng team
Two significant problems mostly addressed:
1. Fanout service for Following feed was getting overloaded when I tweeted, resulting in up to 95% of my tweets not getting delivered at all. Following is now pulling from search (aka Earlybird).… https://t.co/oMW54chhRz
— Elon Musk (@elonmusk) February 12, 2023
Musk stated over the weekend that Twitter made some sort of change to address the “visibility” issue, with the billionaire CEO claiming that 95 percent of his tweets were not “getting delivered.
” I’m not sure if this has anything to do with Musk’s feed, but I’m hoping Twitter fixes this soon — unless the new mandate is to get the boss more views by any means necessary.